Dombresky
Having gained popularity in the house music scene over recent years, Dombresky wanted to devise a marketing plan that would allow him to reconnect with his long-standing fans while also drawing in new listeners.
Our focus this year was on expanding Dombresky’s reach to both new and existing audiences. To achieve this, we prioritized selling out his biggest shows in the most popular markets and working closely with promoters to ensure that these shows were as successful as possible. In addition to our efforts within the US, we also made a concerted effort to grow Dombresky’s following in countries where he had not yet performed. To do this, we utilized digital advertising and targeted content to attract new followers and expand his audience to new locations. Over the 40 shows he played, we also focused on growing his YouTube channel through his Process Radio show, which attracted hundreds of thousands of views and helped drive growth on his other social media platforms.
Result
Thanks to our marketing efforts, Dombresky’s social media following experienced significant growth over the past year. In 2022 alone, we helped increase his Instagram audience by more than 30%, leading to new fans in previously untapped markets and the sellout of shows at venues such as the Los Angeles Palladium, Shrine LA, and the Avant Gardner in New York. On YouTube, our efforts helped drive a significant increase in views, with over 600,000+ views for his Process Radio show and nearly 2 million views overall. As a result of our efforts to promote his new Process Radio, Dombresky was awarded the “BEST RADIO SHOW” at the Electronic Dance Music Awards 2022.
Services Provided
Social Media Management
Digital Advertising
Content Direction & Organization
Promoter Communication
Text & Email Management
Release Plans and Roll-outs
Merchandise Creation
Website Development + Management
Out of House Marketing and Promotions
