Atlanta Food & Wine Festival quickly became a staple in the southeast culinary scene, but with a new venue with a higher capacity they needed help reaching a bigger audience and increasing ticket sales.
After analyzing the previous year’s ad strategy and demographics, we created a digital media plan to maximize reach and expand the retargeting pool. To increase the client’s owned data, we ran multiple giveaways in order to capture a qualified audience and retarget them during the campaign, both through direct marketing and paid advertising. Additionally, the content strategy that was being used for organic and paid socials was outdated so we created new video content based on trends in the online food and beverage market.
Thanks to our giveaways, we were able to attract thousands of new email subscribers within 60 days. We then used Facebook and Instagram ads to target these subscribers and previous event purchasers. This strategy paired with a strong content narrative contributed to the event selling 54% more tickets than the previous year and completely filling the venue. It has been decided that a larger venue will be necessary for the next year’s event due to the success of these efforts.
Contesting & Data Capturing
Content Direction & Creation
See how we sold over 100,000 tickets for a new festival brand within a year.
Elements Music & Arts Festival
Elements Music Festival had done well establishing itself as a mainstay of the immersive music festival scene within the US, but needed help recovering from poor event performance in the prior year.
See how we became the agency of record for one of the largest hip-hop festivals in the US.
Check out how we have reenergized 1015 Folsom to sell more tickets and drive more social media engagement every week.
Prince Street Pizza
See how we revitalized a historically famous pizza brand.
Atlanta Food & Wine Festival
See how we sold out a new venue and outgrew it within two years.