Atlanta Food & Wine Festival
Atlanta Food & Wine Festival quickly became a staple in the southeast culinary scene, but with a new venue with a higher capacity they needed help reaching a bigger audience and increasing ticket sales.
After analyzing the previous year’s ad strategy and demographics, we created a digital media plan to maximize reach and expand the retargeting pool. To increase the client’s owned data, we ran multiple giveaways in order to capture a qualified audience and retarget them during the campaign, both through direct marketing and paid advertising. Additionally, the content strategy that was being used for organic and paid socials was outdated so we created new video content based on trends in the online food and beverage market.
Result
Thanks to our giveaways, we were able to attract thousands of new email subscribers within 60 days. We then used Facebook and Instagram ads to target these subscribers and previous event purchasers. This strategy paired with a strong content narrative contributed to the event selling 54% more tickets than the previous year and completely filling the venue. It has been decided that a larger venue will be necessary for the next year’s event due to the success of these efforts.
Services Provided
Digital Advertising
Contesting & Data Capturing
Content Direction & Creation
