Prince Street Pizza, a historic family-owned New York pizza brand, approached us with the desire to expand their digital presence and grow their follower count as they expand across the country. The brand wanted to increase their online presence while preserving their unique brand identity and culture. We developed a content strategy that spotlighted the one-of-a-kind culture of Prince Street Pizza through the use of new mediums such as TikTok and Instagram Reels.
To showcase Prince Street Pizza’s iconic slices, authentic history, and deep New York culture, we produced original social media content, taking advantage of viral trends and popular sounds, with the intent of establishing an emotional connection with the online foodie community. We also identified Prince Street Pizza’s claim-to-fame, the oily pepperoni slice, and ensured to capitalize on this imagery to create content that was authentic to the brand.
We grew Prince Street Pizzas social media followers by over 35,000 in 12 months, generating in excess of 30,000,000 organic video views across all platforms.
See how we sold over 100,000 tickets for a new festival brand within a year.
Elements Music & Arts Festival
Elements Music Festival had done well establishing itself as a mainstay of the immersive music festival scene within the US, but needed help recovering from poor event performance in the prior year.
See how we became the agency of record for one of the largest hip-hop festivals in the US.
Check out how we have reenergized 1015 Folsom to sell more tickets and drive more social media engagement every week.
Prince Street Pizza
See how we revitalized a historically famous pizza brand.
Atlanta Food & Wine Festival
See how we sold out a new venue and outgrew it within two years.