Prince Street Pizza
Prince Street Pizza, a historic family-owned New York pizza brand, approached us with the desire to expand their digital presence and grow their follower count as they expand across the country. The brand wanted to increase their online presence while preserving their unique brand identity and culture. We developed a content strategy that spotlighted the one-of-a-kind culture of Prince Street Pizza through the use of new mediums such as TikTok and Instagram Reels.
To showcase Prince Street Pizza’s iconic slices, authentic history, and deep New York culture, we produced original social media content, taking advantage of viral trends and popular sounds, with the intent of establishing an emotional connection with the online foodie community. We also identified Prince Street Pizza’s claim-to-fame, the oily pepperoni slice, and ensured to capitalize on this imagery to create content that was authentic to the brand.
Result
We grew Prince Street Pizzas social media followers by over 35,000 in 12 months, generating in excess of 30,000,000 organic video views across all platforms.
Services Provided
Content Creation
Marketing Strategy
Digital Marketing
TikTok Management
