Rolling Loud was looking for a new digital marketing strategy in order to recover from and rebuild capabilities after the Covid-19 pandemic. They also wanted support with designing and sourcing credentials, promotional materials and merchandise in the face of covid-19 supply chain disruption.
Friends of Friends created and implemented an integrated 360° marketing plan using past customer and demographic data. After becoming the Agency of Record we acquired over $1.5 million in advertising spend for Rolling Loud and assisted their sponsorship team with coordinating on site marketing deliverables. Additionally Friends of Friends designed and sourced the cereal bar activation, Munchie Pass ticketing boxes, and sponsorship stage lanyards from lower cost suppliers with very limited lead time. We also deployed influencer campaigns and deployed OOH wheatpasting in Texas (SXSW), NYC and Los Angeles. Lastly we managed radio ticket giveaways for Rolling Loud NYC and introduced potential stadium goods partnerships to Rolling Loud.
Through on the ground OOH promotion and influencer campaign deployment, we generated millions of impressions. As a result of our advertising efforts we created over $20 million in trackable conversion revenue and the event was sold out. Friends of Friends was also able to source materials and merchandise for the client at significantly lower prices.
Out of Home Deployment
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