Vibra Urbana proved that there was an untapped market for large-scale Reggaeton events in the US but needed help implementing a comprehensive marketing and social media strategy to expand its festivals across the country.
Friends of Friends analyzed existing data and identified key demographics used to shape a targeted content and ad buying strategy. We then developed a consistent marketing timeline that fueled the social media calendar in order to continuously push sales and emphasize the experience. We launched Vibra Urbana on TikTok and created platform-specific content based on trends and brand performance. We also set up Vibra Urbana on Hive, a top CRM platform for live events, to push SMS and Email blasts to fans. At the events we built an on-site media team to capture content to create an arsenal for future marketing campaigns, as well as deliver and post content in real-time.
As result of the new marketing efforts the brand produced 4 sold out festivals over 12 months and sold in excess of 100,000 festival tickets. Additionally, the new marketing system put in place by Friends of Friends has enabled future festival growth and allowed for the planning of an increased number of events next year.
Social Media Management
Out of Home Deployment
Street Team Marketing
On Site Media + Real Time Delivery
See how we sold over 100,000 tickets for a new festival brand within a year.
Elements Music & Arts Festival
Elements Music Festival had done well establishing itself as a mainstay of the immersive music festival scene within the US, but needed help recovering from poor event performance in the prior year.
See how we became the agency of record for one of the largest hip-hop festivals in the US.
Check out how we have reenergized 1015 Folsom to sell more tickets and drive more social media engagement every week.
Prince Street Pizza
See how we revitalized a historically famous pizza brand.
Atlanta Food & Wine Festival
See how we sold out a new venue and outgrew it within two years.